Design, as it should be
We design visuals as structured thinking: measurable, readable, intentional. The system ensures that every pixel serves a purpose and every composition communicates clearly.
Making sense. Making beauty.
We make strong design accessible — and the world a little more beautiful. We believe that visual design is a form of social responsibility: it shapes how people see, feel, and trust.
Our work is about clarity, empathy, and integrity — not just aesthetics.
Global by design
Good design is becoming a global language — and we’re part of that shift. We bring together local culture and worldwide best practices to create visuals that work anywhere, yet feel personal everywhere.
We design with awareness of context, bridging systems, cultures, and aesthetics into one clear experience.
Clarity reimagined
We build on the legacy of Swiss design — precision, rhythm, and structure — but rethink it through a human lens. Our approach blends reduction with emotion, turning order into warmth and logic into flow.
Clean design, for us, is not minimalism for its own sake — it’s honesty made visible.
Logo and Variations
The mark is based on a simplified flask shape with a distinctive inner volume — the “liquid.” Its proportions are defined by a counterform equal to one-third of the mark’s thickness and refined through superelliptical curvature, creating a form that feels soft yet precisely engineered.
Clear space
The minimum clear space around the mark should be at least one-fifth of its total height. This area preserves visual breathing room and maintains the balance between the inner and outer forms. The right margin equals 50 % of the mark’s width, while the left margin extends to 70 % to achieve optical compensation and visual equilibrium.
Labpics’ Blue stands for clarity, structure, and presence. It captures the essence of digital light — bright, confident, and precise — without feeling cold. This color balances logic and emotion, becoming a visual anchor for our identity: clean, modern, and alive.
Brand font
Geist is a contemporary neo-grotesque typeface built for clarity and rhythm in digital interfaces. It combines the neutrality of Swiss modernism with the precision required for today’s design systems. Clean geometry, balanced proportions, and minimal contrast make Geist both functional and expressive — a typeface that feels invisible until it needs to speak.
Download Geist font